10 tips on how to handle media during crises

Crises Management….

1. Talk to media only when you have a message to share — use keywords

2. Don’t try to report — focus on the message

3. Think like a journalist — plan your headline

4. Have a good opening for your story. Try to tell it within 250 words.

5. Forget the questions, focus on the answers.

6. Good use of numbers, provide figures to support your message

7. Filibustering — eat up the time if you have too

8. Tell a good story

9. Make your own notes

10. Plan your exit

Crises management — predict all the risks, build a team and have dedicated roles, have fact sheets, don’t depend on outsiders, build outside and inside resources, and grade crises as 1,2,3 grade. Be in good shape, get facts, and understand the problem well. Sleep well and have rotational jobs, look at the tropical subject, and predict the problem. Stay positive, and remember things can get worst. Don’t hide be visible, be available and never lose your cool.

Brand your crises, don’t let the media brand the crises. Look at the crises from a 5 to 10 years point of view and see how you would have managed it. You are not defeated until you are dead, don’t give up.

Never waste any crises: the speed of transmission of emotion is much, much half faster. then the transmission of facts. Understand the nature of the platform and how consumers are using that platform.