May 5As a CEO -The Purpose of BusinessAs a CEO, I would start by asking the following questions: What role do we play in the community? How are we managing our impact on the environment? How are we adapting to technological change? Friedman, NYT Magazine, The Social Responsibility of Business (1970) -“There is one and only one…Esg3 min read
Apr 26How Will You Measure Your Life?Purpose of my life? We faced this important question during our Business Ethics course that made me think deeper about life in general. …Life Lessons3 min read
Apr 5Life Toolkit to be a better Ethical LeaderI just completed my HKU MBA — Business Ethics and I can say that it was one of those eye-opening courses for me. We were so lucky to have one of the very best and most popular professors David Lee teach us this course. …Business Ethics4 min read
Apr 5My encounter with Alexis CoreyThe Revival of Artistic Alchemy On 8th March 2022 on International Women’s Day, I took part in a magical daytime event in London. An event to celebrate women, love, equality, freedom from bias, and most importantly, love! …Motivation5 min read
Feb 7Top 5 learnings from my MBA Marketing Strategy Course.While working on PayMe Social Marketing Proposal Presence of a CMO in our class: I have been working in the Marketing field for 10+ years and am now studying it as a subject in my MBA course — I couldn’t have been more excited. As we entered our class, we…Marketing Strategies6 min read
Jan 27Amazon Shopper Panel — Ethical way of data collection?HBS Case Study: Paying consumers for their data? Customer data is a big business. Companies regularly capture, store, and analyze large amounts of quantitative and qualitative data on their consumer base every day, from consumer behavior to predictive analytics. Some companies have built an entire business model around consumer data — sometimes, they sell data to a third…Amazon7 min read
Jan 12The New Marketing Paradigm: Reinventing the role of marketing, ethics, and transparency.The New Marketing Paradigm: Reinventing the role of marketing, ethics, and transparency. The early adopters are already adept at using data insights as it is part of their core business. Financial services, banking, credit cards, insurance companies, these companies are already adept at collecting data. …Marketing3 min read
Jan 7Modern Public RelationsPanel discussion @ PR Strategies Summit. Last month at the PR Strategies Summit, I loved hosting the panel discussion on “Modern Public Relations” with these inspiring ladies: Mrunmaiy Abroal, PR Head for Amazon Alexa and Echo devices, India Crystal Kung, Communications Manager at Cisco Singapore Selena Sheikh Head of National…Public Relations2 min read
Dec 28, 2021Marketing Trends Forecast for 2022My Top 5 2 years into the pandemic has brought in a dramatic change in consumers’ behavior and lifestyles. Things that we value are not the same — now we care more about our healthy, loved ones, planet, time and want to be seen and included. …Marketing5 min read
Dec 26, 2021An Astronaut’s Guide to Life — Made me tear up!Book by Chris Hadfield — My fascination for Astronauts started during my school days, where we were introduced to space exploration, the journey of astronauts, and Indians contribution towards space research. Everyone smart in my school aspired to be Astronaut, and NASA was like a dream, and every time our teacher used to talk about…Chrishadfield5 min read
