Modern Public Relations

Panel discussion @ PR Strategies Summit.

Last month at the PR Strategies Summit, I loved hosting the panel discussion on “Modern Public Relations” with these inspiring ladies:

Mrunmaiy Abroal, PR Head for Amazon Alexa and Echo devices, India

Crystal Kung, Communications Manager at Cisco Singapore

Selena Sheikh Head of National PR services at H&K Singapore

We dabbled into the future of PR amid Pandemic, & the buzz of Metaverse, and in general, how PR is evolving, and some trends forecast for the coming years.

These are the topics that we discussed:

1. Public relations was once just about press releases; now, it has encompassed content creation, social media, digital innovation. So what are the various forms of Multimedia that you’ll be using in your PR campaigns for storytelling?
2. Modern PR takes great advantage of Big Data. Can you tell us how you’ll use Big data to tell compelling stories to target consumers or media in general?
3. A part of our job also includes pitching to the media. How has the art of Pitching to the media changed? — A new wave of Pitching is personalized pitches?
4. Modern public relations can no longer be controlled or defined only by the media. The game is changing with the rise of powerful social media influencers. Is Media relationship extending to Influencer relations, and how?
5. How has your PR strategy changed with a pandemic?
6. What’s the one PR trend that you can forecast for 2022?
7. How and when will modern PR embrace Metaverse? (If we have time)

You can watch our entire panel discussion here:

https://www.youtube.com/watch?v=xObzy2YGh2Q&t=6s

Let me know your thoughts on our panel discussion.

The key takeaway from our panel discussion where as follows:

1. The media landscape is expanding to social media and influencer marketing.
2. Data plays a vital role in measuring and planning PR campaigns.
3. Customizing pitches to media is the way to go
4. Have a Hybrid approach when it comes to hosting events
5. We live in a constant communication cycle. Anyone can become the next opinion leader. In the face of these changes, the role of public relations is changing