Ten steps for AI in Marketing Success
1. Understand the dynamics of IA in your sector, now and in the future.
2. Devise your business strategy and then your marketing plan accordingly.
3. Start with small problems, focus on customer needs and be prepared to fail.
4. Define your strategy for AI in marketing and set key metrics/key performance indicators.
5. Prioritize technical AI competence: train, hire, partner or invest in the right solutions for the task at hand.
6. Reinvigorate your culture to embrace innovation and agility.
7. Collaborate across departments and reorganize where necessary.
8. Attract and retain the right staff and partners.
9. Invest in a continuous lifelong learning journey.
10. Adhere to and play a role in defining the ethics of AI in your industry/ country.