The AI wake-up call

The strategic transition of marketing:

a. We have only reached the tip of the iceberg with AI so there is no single bag of tricks available to the marketing professionals

b. There are 100s of AI-related marketing tools available today. How applicable they are will depend on two things: How good they actually are vs how hyped they have been + what the problem is that you are looking to solve.

c. AI is and will continue to be transformative in marketing. There are no brakes, so now is the time to research and begin to create a suitable strategy in response.

d. AI has unprecedented power to improve the human lot. It is a big responsibility and one that the marketing team will play a pivotal role in executing.

e. Despite AI’s current power, it still required logical reasoning, so we cannot outsource the entire marketing problem to AI.

f. We will fall behind our rivals if we don’t begin to apply AI to our marketing

g. Today’s barrier to entry with AI is the innovative idea, not money.

h. To ensure AI success in marketing, we need to first structure our data before we can begin to derive insights.

i. Marketers are the guardians of reputation and trust. We need to play an important role in considering the longer-term, psychological consequences of AI, such as the impact on our civil liberties.

j. Despite the hype, AI will probably not displace salespeople, The increase in qualified leads that an AI tool can create is creating a need for more people on the sales team to follow up on qualified leads.

k. ‘Chatbots’ are really good examples of using AI in marketing. They don’t give us deep reasoning and as a result, many of us might get easily frustrated.

l. We need to put together the basic chatbot component with some more substantial AI techniques that can actually engage in more substantial dialogue with a human.

m. Up to half of the organizations by 2025 will not have the requisite skills in AI and data science skills.

n. AI is seen to integrate much deeper with a human’s ability to think and this scares everyone.

o. What #AI can’t do right now, and probably won’t be able to do for 30–50 years, is AI can’t assess intentions.

The biggest win for marketers will be to exploit AI’s potential for personalization.