The Future of Marketing has arrived.
Thanks to AI?
- The role of AI in personalization is enabling promotions to be targeted so precisely, such that you would never target someone who would not have bought the product anyway.
2. AI in marketing is like teenage sex: marketers talk excitedly about it, but nobody really knows how to do it.
3. Personalization is a double-edged sword. If you get it wrong, you can really upset people.
4. AI is going to help individuals be better at what they do. AI should be thought of as augmented intelligence.
5. AI can make a great marketing person more effective; it enables you to balance the art and science of marketing.
6. As with anything new and innovative, there are going to be things that you fail at with AI. It’s crucial to treat it as a learning opportunity.
7. As efficiencies are realized by AI for redundant activities, proactive strategies will be reclaimed by human leaders in the organization.
8. History shows us that through automation, as people and technologies advance, new jobs are created, rather than destroyed.
9. For AI to be effective, we need to create more collaborative, socially oriented, and communicative systems that interact with individual employees and groups in a more structured way.
10. Be aware that some companies masquerade as AI suppliers when in actual fact they simply offer automation tools but with an AI tag.
11. We often read how marketing is such a creative function, requiring imaginative thinking, and that this will spare the marketer from replacement by robots. But algorithms now allow computers to think intuitively. Netflix itself is a great example, as it analyses our viewing habits and now recommends similar viewing options.
12. That’ll be the magical gift of artificial intelligence. Not just a greater understanding of what customers need today, but what they’re going to need tomorrow.
13. I’ve talked to a lot of fintech and financial services firms who, quite honestly are jealous of the understanding that Google has of its users….. they believe that a better understanding of the behavior and transactional activities of our customers will empower us to protect their assets and their financial futures.
Reference: Using Artificial Intelligence in Marketing by Katie King
