Transformational Marketing and AI in Technology and Venture Capital

1. There is currently a lot of hype surrounding AI in marketing, but the potential is vast, for example serving the customer with relevant adverts.

2. Real benefits can now be derived from AI because of the drop-in price and the connectivity available.

3. Thanks to the availability of customer data and high connectivity, AI can now predict when a customer needs a particular product before they place an order.

4. Success with AI is partly achieved by technology but more importantly by strategic focus, for example, knowledgeable sponsorship at board level and challenging the process of getting business and technical skills to work together.

5. Marketing professionals can turn to APIs and tools on a pay-as-you-go basis, enabling them to stay small and experiment at almost zero cost.

6. Change has already begun with AI, although it does not yet directly touch the end consumer, as it focuses on logistics, claims processing, cybersecurity, etc.

7. You need to figure out an apparent business problem that you want to solve, and if you cannot put it on paper in two sentences, it is not good enough.

8. Start with minor problems and small questions. Don’t try to solve every single problem with machine learning.

9. Don’t be fooled by the scaremongers. Technology is neutral and doesn’t have feelings. There is no prejudice. There is nothing; it’s just technology and what we make of it.

10. We have a fantastic opportunity to use AI to improve the environment, educations, healthcare, driving safety, security in general. That should be our focus.

11. Universal income is a complicated problem to solve.

12. UAE has put itself at the forefront of AI development by announcing a dedicated ministry for AI, and with Dubai Police implementing fully functional robot police.

13. Self-improving or autonomous AI’s are a natural way forward.