Transformational Marketing & PR — The AI World
2 min readAug 20, 2021
- Many people have a distorted view of what AI can do. Ten to 15 years ago, it simply wasn’t a selling feature. Now, if you put an AI badge on anything, everyone wants it.
- There are profound AI-driven newsroom technologies that are already changing the way the news is created and distributed.
- With content marketing trends and innovative social media tools on the rise, OR experts should expect to see some significant shift over the coming few years.
- AI will allow savvy PR pros to actively focus on creativity and strategy — skills that machines simply cannot replicate.
- Many executives now realize that they are on a journey of continuous innovation.
- AI technologies are changing rapidly, so businesses should consider having a platform that enables them to rapidly exploit these technologies rather than having lots of point solutions.
- A start-up does not have the history and longevity of data. With reference to Gartner, a company might be a laggard in terms of its digital infrastructure, but they may not be laggards in terms of their depth of knowledge.
- There is less risk to deploying AI today because we have data, the architecture to host it, and the computer processing power at the correct economic cost.
- Regulation and laws are behind, but they are aware of it, and they are catching up.
- It is still unclear how AI will impact the morale of staff. A lot of AI solutions work in the background with no interference with humans as yet.
- If you want to lead an industry, you need a transformational strategy. It would be best if you thought in the unknown and outside of the box.
- When considering deploying AI, recognize the intrinsic motivation for many employees. Often the only relevant question is, what’s in it for me?
- In the construction sector, robots are currently just glorified tools such as power drills and figures. We are nowhere near any sort of self-awareness or consciousness.
- A realistic view is that augmented AI systems will be wider opportunities, where we combine both human and machine strengths to assist in a task.
- AI’s most significant impact will be in how it compliments humans rather than replacing them.
- According to Juniper Research, there will be 50 billion IoT connections by 2050.
- The structure of organizations will start to change as companies adapt and move to digital business. As such, there will be more substantial reliance on technologies skill sets such as data science.
- AI can’t replicate the human brain. The problem is we still have no idea how our brain works, so we are in the dark.
